Enrichment, waterfalls and AI columns

Add a column

1. Open a table and click Add column at the end of the header.
2. Choose Add enrichment, Use AI, Message, Waterfall, Formula or Merge columns, or a plain column type such as Text, Number, Date, Email or Select.
3. Set up the column and run it on a few rows to test it.

The Actions drawer

• Click Actions on a table to browse everything you can add: For you, Sources, Enrich, Signals, Exports, Functions and Templates.
• Sources pull rows in (Find people at a company, Google Maps search, a webhook, your CRM). Enrich adds details to rows you already have (scrape a website, tech stack, funding, any HTTP API, your connected providers).
• Search the drawer by name, for example "verify" or "Apollo".

Waterfall: ask providers in order

1. Choose Waterfall and pick What to find, for example Phone or Job title.
2. Under Waterfall sequence, drag providers into the order to ask them. The switch skips one; the bin takes it out. Add data provider adds another.
3. Run it. Each row stops at the first provider that answers, and you pay only for the providers that ran.

Pre-built waterfalls

1. Open Actions, choose Waterfalls and pick one, such as Work Email, Company Domain or Mobile Phone. Each shows its providers and what a row is expected to cost.
2. Under Inputs, choose the column each input comes from. The panel counts how many providers have every input they need.
3. For emails, choose a validation provider and a strategy. With Require validation success on, an address that fails is passed over and the next provider is asked.
4. Full configuration lists the providers in order: drag to reorder, switch one off, or open one to choose its account (ZicReach-managed or your own key) and its output.
5. Save, or Save and run. Each provider gets its own column under the waterfall, and the arrows on its header hide or show them. A provider after the one that found the value shows Run condition not met and is not charged.

Use AI

• Write what the AI should do for each row, using {{column}} to bring in a row's values, and define the outputs it should fill.
• Tick Research the company's website first for answers that need a look at their site.
• Run only when lets you skip rows, for example when a column is empty.
• Message drafting writes a first email or a reply for each row. Try it on 5 rows before you save it.

Run a column

• Click the play button on a column header and choose First 10 rows, First 100 rows, Rows without an answer, or All rows.
• Right-click a cell to run just that cell, the row, or the cells you selected.
• Enrichment from the More menu is capped at 100 rows a run.

Credits

• Each provider call and AI row uses credits from your one balance at the prices set for your account. Usage shows what each task used.
• AI columns use no credits when your own AI model is connected in Settings, Integrations.
• Connect enrichment providers such as Apollo.io, Clearbit or Hunter.io under Settings, Integrations, Enrichment. Their Priority sets the starting order of a waterfall.